European Millennials want more lactose-free cheese
There's a good opportunity for food manufacturers and retailers to tap into demand from younger European consumers, who are interested in new variants of lactose-free cheese. At least a quarter of cheese eaters in France, Italy, Spain and Poland think there aren’t enough low lactose/lactose-free varieties at supermarkets. It’s younger consumers, those aged 34 or under, who are more likely to be dissatisfied with the current lactose-free cheese offer. The same age-group is also more likely to believe that there isn’t sufficient low-lactose yogurt available either.
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