Yishay Gabrieli- economist, inventor and dog's owner. For him, the plastic bags did not seemed to be the proper solution to do his dogs' business. Not aesthetically, and not efficiently (especially if it's a puppy with tummy problems).
When Yishay looked at the alternatives, he saw that the existing ecological products based primarily on reshaping boxes to the new designation, and he thought that he could do better. By thinking outside the box (literally), The SCOOPEASY developed under the premise that useful scooping should not smear but collect. For that, a curved cardboard edge is both sharp, rigid and flexible to do the job (see the "The mayonnaise challenge" video on YouTube). Understanding this, plus the realization that effective gathering required a wide opening as possible, led to the conclusion that a conical cardboard container is the right solution.