The plant-based lifestyle is taking its space in the middle of society. A growing number of consumers is aware of the impact of their everyday food choices. The V-label is an internationally recognized quality seal for the labelling of vegan and vegetarian products and provides the necessary guidance for the consumers. The criteria of the V-label are clear, credible and transparent for consumers - this creates confidence in the products and transparency.
Alexandra Kirsch is a specialist in food technology. She works for ProVeg - the first international food awareness organization, dedicated to promoting a plant-based lifestyle - where she licenses vegetarian and vegan products with the V-Label. Besides licensing food products Kirsch is responsible for building up and coordinating the newly launched V-Label segment for cosmetics and body care products. With her knowhow, she furthermore consults the food and retail Industry on the replacement of animal ingredients with plant based alternatives. Kirsch finished her master’s degree in food technology at the Technical University of Berlin.
Minna Hakaoja, Senior Food - Senior Food Industry Consultant, ProVeg International
Holly Doran, Senior Market Research Specialist, ProVeg International
Verena Wiederkehr, International Head of Food Industry and Retail (Corporate Engagement), ProVeg International
The seminar will focus on the latest trends in the plant-based food category, calling out product segments characterized by strong growth and high returns. Moreover, product segments deemed to be underperforming or lacking from retail locations according to consumers shall be outlined. In this seminar, strategies on product placement will be discussed and best practice approaches to plant-based marketing shared. Additionally, participants will have the opportunity to ask for expert advice at the end of the session.
Plant-based, clean-label dosage forms are a vital component to support claims on supplement labels and ultimately meet consumer preferences for more-natural products. The demand for food supplements continues to grow, and consumers are becoming increasingly interested in the quality and origin of their food supplements, which in turn is increasing the demand for animal-free or vegetarian supplements. Consumer surveys indicate that when choosing a supplement, 4 out of 5 consumers need to know the source of ingredients; 46% want the vegetarian option; and 34% are looking for gluten-free. Of course, for a product to be vegan or organic certified, it’s not just the ingredients that have to be Clean Label but the complete, finished product, which includes the capsule in which the supplement is administered. Historically, capsules were manufactured from animal sources such as gelatine, but of course these do not meet the requirements of vegans at all.
The plant-based market is big business, characterised by strong year-on-year growth. Through their deliciousness, positioning and widespread availability, the latest generation of best-in class plant-based products have successfully broken down stereotypes, appealing to the mainstream. Despite the increasingly compelling value propositions entering the space, plenty of untapped potential remains. Our insights and practical guidance will help you unlock this, ensuring you remain ahead of the curve.
The presentation will cover general trends within meat and meat substitutes across Europe locating specific product developments and addressing future growth across markets. Market challenges for the category, including market fragmentation and pricing, will also be discussed.