The demand for lactose free alternatives continues to grow as consumer awareness of lactose intolerance increases all around the world. Lactose free products make dairy more accessible to a wider group of consumers and allow them to enjoy the nutritional benefits and good taste of milk. This talk will explain what is lactose and what is lactose intolerance, how is lactose free milk produced and what it’s benefits are.
An overview of the challenges facing developers moving towards dairy free and a spotlight on how we can address some of these issues. Focus on the Future of dairy and what we as developers can expect to be the next big challenges.
Bill is Daiya’s new Director of International Business. He’s passionate about contributing to delivering plant-based foods that taste great, are healthy and sustainable and promote animal welfare. His position at Daiya is the book-end to a 27-year career that began in foods with the Quaker Oats Company and was interrupted by 18 years in high-tech with Intel Corporation, where he served in various global roles.
Plant-based alternatives are eroding dairy’s market share in milk and yogurt and the competition is increasing. Joana will be talking about the opportunities for innovation within plant-based dairy, with a focus on Europe. She will present case-studies of successful brands, consumer insights and recommendations on how to connect to the trends and messages that consumers are looking for in this space.
New Nutrition Business is a global company that since 1995 has specialised in primary research and analysis of developments in the health, food and nutrition industry. New Nutrition Business provides practical and useable insights for food and beverage, ingredient and dietary supplement companies around the world.
The focus of Joana Maricato is on identifying the best strategies for commercializing nutrition science and advising on how to translate market trends into opportunities. Her experience on consumer and market research helps clients to create new products with health benefits. During the past years she has been involved in several projects with major food and beverage companies that resulted on entries in new market segments, implementation of insights toolkits, re-branding, brand portfolio expansion and acquisitions.
A graduate in biological sciences, Joana also studied marketing and business during her Master’s in Health Food Innovation Management in Maastricht University and her studies in the London School of Economics and Political Sciences.
About MY HEALTH WATCHER
MHW is an app powered by an algorithm that makes personalized recommendations based on each user’s health profile. The MHW algorithm analyses and relates to personal health information
-including cardiovascular health data, diets, food allergies and intolerances, personal choices on ingredients, and physical activity- nutritional values, and ingredients on the food labels.