◼ Current edition: Amsterdam
‘More information about the 2020 edition will be available here soon.’
Wednesday 29 May 2019
10:30 - 10:55 Plant-based is the new black!


The talk will cover the experience, challenges and key insights of making vegan food appeal to a mass audience. How to work-around the “V-word” and how to make limitation of ingredients into a strength and bringing it to the market in an exclusive packaging.


Speaker: Sandra de Jong

Founder and Co-owner of Roots & Rolls. Roots & Rolls is Barcelona’s biggest and most innovative 100% plant-based restaurant seating 120 people. The cuisine is a unique fusion of plant-based sushi, Asiatic inspired recipes and veggies and spices from all over the world. Tasty. Healthy. Unique.

Roots & Rolls, Sandra Frank de Jong, Co-owner

Wednesday 29 May 2019
11:00 - 11:25 More than vegan! Labelling and Assessment for vegan products


The plant-based lifestyle is taking its space in the middle of society. A growing number of consumers is aware of the impact of their everyday food choices. The V-label is an internationally recognized quality seal for the labelling of vegan and vegetarian products and provides the necessary guidance for the consumers. The criteria of the V-label are clear, credible and transparent for consumers - this creates confidence in the products and transparency.

Alexandra Kirsch is a specialist in food technology. She works for ProVeg - the first international food awareness organization, dedicated to promoting a plant-based lifestyle - where she licenses vegetarian and vegan products with the V-Label. Besides licensing food products Kirsch is responsible for building up and coordinating the newly launched V-Label segment for cosmetics and body care products. With her knowhow, she furthermore consults the food and retail Industry on the replacement of animal ingredients with plant based alternatives. Kirsch finished her master’s degree in food technology at the Technical University of Berlin.

ProVeg International, Alexandra Kirsch, Sales and Quality management V-Label Germany

Wednesday 29 May 2019
11:30 - 11:55 Learn how natural, vegetarian capsules can address the needs of the vegan consumer


Plant-based, clean-label dosage forms are a vital component to support claims on supplement labels and ultimately meet consumer preferences for more-natural products. The demand for food supplements continues to grow, and consumers are becoming increasingly interested in the quality and origin of their food supplements, which in turn is increasing the demand for animal-free or vegetarian supplements. 

Consumer surveys indicate that when choosing a supplement, 4 out of 5 consumers need to know the source of ingredients; 46% want the vegetarian option; and 34% are looking for gluten-free. Of course, for a product to be vegan or organic certified, it’s not just the ingredients that have to be Clean Label but the complete, finished product, which includes the capsule in which the supplement is administered. Historically, capsules were manufactured from animal sources such as gelatine, but of course these do not meet the requirements of vegans at all.

Lonza, Morgan Laloux, Business Development Manager

Wednesday 29 May 2019
12:00 - 13:00 Cashing in on plant-based products




Minna Hakaoja, Senior Food - Senior Food Industry Consultant, ProVeg International 

Holly Doran, Senior Market Research Specialist, ProVeg International 

Verena Wiederkehr, International Head of Food Industry and Retail (Corporate Engagement), ProVeg International 


The seminar will focus on the latest trends in the plant-based food category, calling out product segments characterized by strong growth and high returns. Moreover, product segments deemed to be underperforming or lacking from retail locations according to consumers shall be outlined. In this seminar, strategies on product placement will be discussed and best practice approaches to plant-based marketing shared. Additionally, participants will have the opportunity to ask for expert advice at the end of the session.


ProVeg International, ,

Wednesday 29 May 2019
13:00 - 13:25 Meat substitutes in Europe: Market overview and trends


The presentation will cover general trends within meat and meat substitutes across Europe locating specific product developments and addressing future growth across markets. Market challenges for the category, including market fragmentation and pricing, will also be discussed.

Euromonitor International, Tea Thaning, Research Analyst

Wednesday 29 May 2019
13:30 - 13:55 An analogue of meat made from vegetable sources with any type of allergens and free from additives.


Making ideas business. Hot to “cook” a vegan product.

Innovation matters. It can drive profitability and growth, helping companies succeed even during tough economic times. New product failure rates are extremely high, but success is no fluke.

This talk looks at how the collaboration with an Innovation Center can help companies to increase their revenues via innovation. As an example, Veggian®, a meat analogue 100% vegetable free from soy, gluten and other potential allergens.

Ctic Cita, Macarena Baylos De Nardiz, Head of International Department

Wednesday 29 May 2019
14:00 - 14:25 A rich harvest: the plant-based market is blooming


The plant-based market is big business, characterised by strong year-on-year growth. Through their deliciousness, positioning and widespread availability, the latest generation of best-in class plant-based products have successfully broken down stereotypes, appealing to the mainstream. Despite the increasingly compelling value propositions entering the space, plenty of untapped potential remains. Our insights and practical guidance will help you unlock this, ensuring you remain ahead of the curve.

Verena Wiederkehr heads up a team of Senior Consultants and Market Researchers focussed on accelerating the plant-based market. She has given presentations at countless high-profile food industry events such as SIAL in Paris, Food Valley in the Netherlands, at Future Agriculture International Summit in China and Innofood Asia Conference in Thailand. Her passion for nutrition, knowledge of the topic in question and corporate experience make her the perfect speaker to shed light on the future of food and how to tap into it.

ProVeg International, Verena Wiederkehr, International Head of Food Industry and Retail (Corporate Engagement)

Wednesday 29 May 2019
14:30 - 14:55 Identifying the new opportunities in Plant-Based products


This talk will examine the exponential growth of the plant-based movement and the ramifications this has on the industry from a brand, consumer and market perspective. We will look at where the market has come from and where it is going, with a focus on identifying current/future trends  and elements of success with a focus on helping brands grow sales and gain market share through these new and emerging opportunities.

HRA Global, Roseanna Evans, Senior Consultant

Wednesday 29 May 2019
15:00 - 15:25 The importance of V-Label stamp and the guarantee of transparency of the certification

Unión Vegetariana Española (UVE), Isabel Jurado & Silvia Morian, UVE Vegan Specialist

Free From Functional & Health Ingredients Exhibition