Thanks to all exhibitors and a high quality of visitors it was a succesfull edition in Stockholm!
See you next year in Barcelona!

Free From Functional Food Program

For all visitors there is FREE access to all conference sessions offering insights, market analyses, experiences, free-from food ingredient technology and industry views from top speakers. From Retail, Food Service, Catering, Coeliac Societies, Science, Suppliers and Trade.

The Free From and Lactose Free Conference Programs are your most successful recipes for knowledge, networking and business opportunities!


Wednesday, 16th of May 2018



10.00 - 10.25 hrs. | Wednesday, 16th of May 2018

Reception & registration of our participants

10.30 - 10.55 hrs. | Wednesday, 16th of May 2018

Bridging Free From Business between Italy and Sweden
The opportunities for Exports in the attractive Swedish Retail markets

His Excellency the Ambassador for Italy
Embassy of Italy in Sweden




11.00 - 11.25 hrs. | Wednesday, 16th of May 2018

Reduced sugar and fortified/functional beverages
The focus within health and wellness beverages is shifting towards naturally healthy and organic. However, reduced sugar and fortified/functional are still current and an increasing number of consumers are seeking low calorie drinks as well as drinks with added functional benefits. This presentation will overview the latest trends and opportunities within reduced sugar and fortified/functional beverages with the focus on Nordic and Baltic regions.
Olena Rogulis
Senior Research Analyst - Drinks
Euromonitor International
Free From Functional Food Theatre

11.30 - 11.55 hrs. | Wednesday, 16th of May 2018

How the Free-from/functional food market has evolved over the last three years
Evolution of the free-from/functional food over the last years in Sweden, with a focus on the grocery channel.
Henrik Espvall
Analytical Consultant
Nielsen Sweden
Free From Functional Food Theatre


12.00 - 12.25 hrs. | Wednesday, 16th of May 2018

The Future of the European Free From Retail Market 2018-2023
Having been involved as a Retailer, Supplier and now Consultant to the Free From for nearly 20 years I have closely followed the EU and Global Free From market. This talk will look back at what the drivers of growth have been, what the future of the market will hold and the key challenges that Buyers and Supplier face in the future. I will pull out the hot categories that we should be focusing on, alongside the new and emerging routes to market beyond Retail eg foodservice, online and tech innovation.
Hamish Renton
Managing Director
Hamish Renton Associates
Free From Functional Food Theatre

12.30 - 12.55 hrs. | Wednesday, 16th of May 2018

Growing online distribution of food, b-c and b2b, business opportunities and challenges it brings for the diverse businesses.
I will be concentrating on my personal journey, learning and failings, opportunities and threats for b-c and b2b, business opportunities and challenges online brings to the food suppliers nowadays.
Kateryna Leclerc
Founder, Keemat
Keemat, Online Retail
Free From Functional Food Theatre


13.00 - 13.25 hrs. | Wednesday, 16th of May 2018

Enabling healthier and happier lives
As the largest food and beverage company in the world we feed millions of people all over the globe. We are well aware of the impact our products have on the wellbeing of many people, and we have our minds set to make the impact as good as possible. Therefore, we have for long been working on improving our products by removing less healthy ingredients like sugar, salt and saturated fat, and increase healthier ingredients like whole grains. I will talk about some of the challenges and opportunities that comes with working at a global multi-brand company that wants people to live healthier and happier lives.
Per Frank, PhD
Nordic Nutrition, Health and Wellness Manager
Nestlé Nordic
Free From Functional Food Theatre

13.30 - 13.55 hrs. | Wednesday, 16th of May 2018

ICAs work on allergens – in the past, now and in the future
Retail meet allergic customers questions and demands daily. To answer questions and build up an assortment takes both interest in the allergic customer as well as knowledge about allergies and what could happen if it go wrong. ICA has during many years worked with education of store staff, product labelling and building up an assortment that meet the customers demands.
Christina Karlsson
Hållbarhetsstrateg Livsmedel, Leg dietist
ICA Supermarkets
Free From Functional Food Theatre

14.00 - 14.25 hrs. | Wednesday, 16th of May 2018

What does ”May Contain” actually mean? International Coeliac Day (ICD)
Leaders of coeliac patient groups throughout Europe are calling on governments to ensure there is tighter control over the use of ‘May contain’ labelling in the food industry. Concerns are still being reported by many consumers over the reliability of such labelling and whether it can be trusted to determine whether a product is safe to eat.

To mark International Coeliac Day on Wednesday 16 May 2018, the Association Of European Coeliac Societies (AOECS) and its Member societies are coming together to raise awareness of the need for precautionary food allergen labelling legislation to improve the quality of life of coeliac disease sufferers.
Katre Trofimov
Board Member
Estonian Coeliac Society / AOECS
Free From Functional Food Theatre


14.30 - 14.55 hrs. | Wednesday, 16th of May 2018

Threats and opportunities for European Vegan Food and Drink
Whilst Vegan has been established for many years its growth has surprised many, including Retail Buyers and Suppliers in established categories. With the influx of Venture Capital into this sector and the rush to develop and brand new meat free alternatives, the Vegan category is beginning to look like a modern day gold rush. I have been involved with Vegan for nearly 20 years, first assembling ranges as a Buyer, then as a Supplier and now as a Consultant. I will look at where the market has been, the foundation of its recent growth, consumer trends before looking at where the market will go and the key obstacles to its growth. Lastly I will highlight the key categories that will see the most intense NPD and competition in the coming years.
Hamish Renton
Managing Director
Hamish Renton Associates
Free From Functional Food Theatre

15.00 - 15.25 hrs. | Wednesday, 16th of May 2018

Life quality enhancer for coeliac - From ideation to industrialization
Because unfortunate external gluten contaminations jeopardize the strictest gluten-free diet, a new innovative food complement enhances the life quality of coeliacs and non-coeliac sensitives in conjunction with their gluten-free diet. A journey from product ideation to industrialisation based on a research program led by ABCD nutrition with renowned French scientific institutes.
Alain Giffard
Strategic Advisor
ABCD nutrition
Free From Functional Food Theatre

15.30 - 15.55 hrs. | Wednesday, 16th of May 2018

Free from and digestive health
Research activity on the effects of gut bacterial flora on health and wellbeing is greater than ever and the consumer awareness in the Nordics is taking off as well. Consumers of free from lactose, free from gluten, dairy alternatives and even meat substitutes often hope that these products will be easier to digest, have a lighter feel and improve general wellbeing. Many of these reasons overlap with the reasons for taking care of your gut microbial flora. Looking ahead, could increase interest in digestive health in the Nordics and Baltics be a future driver for innovation in free from in the Nordics and Baltics?
David Hedin
Senior Research Analyst
Euromonitor International
Free From Functional Food Theatre

Thursday, 17th of May 2018



10.00 - 10.25 hrs. | Thursday, 17th of May 2018

Reception & registration of our participants

10.45 - 11.15 hrs. | Thursday, 17th of May 2018

Recent developments in food allergen testing
Ronald Niemeijer is director global marketing food diagnostics at R-Biopharm AG and responsible for R-Biopharm’s marketing strategy in food analysis and the development and implementation of the company’s digital marketing and content marketing strategies. The presentation will give an overview of analytical methods commercially available and address the benefits and limitations of rapid analytical methods in food allergen testing. Trends in food allergen analysis will be discussed as well as the impact they may have.
Ronald Niemeijer
Director Global Marketing Food & Feed Analysis
R-Biopharm
Free From Functional Food Theatre

11.30 - 11.55 hrs. | Thursday, 17th of May 2018

The Future of the European Free From Retail Market 2018-2023
HRA Global has been involved in the Free from market for nearly 20 years, supporting Buyers, Suppliers and others develop, market and export Free From products. We have been closely involved with and following the EU and Global Free From market since the early 2000s. This talk will look back at what the drivers of Free From growth have been, what the future of the market will hold and the key challenges that Buyers and Supplier face in the future. I will highlight the hot categories that we should be focusing on, alongside the new and emerging routes to market beyond Retail e.g. foodservice, online and tech innovation.
Roseanna Evans
Lead Analyst
HRA Global
Free From Functional Food Theatre

12.00 - 12.25 hrs. | Thursday, 17th of May 2018

How the Free-from/functional food market has evolved over the last three years
Evolution of the free-from/functional food over the last years in Sweden, with a focus on the grocery channel.
Henrik Espvall
Analytical Consultant
Nielsen Sweden
Free From Functional Food Theatre


12.30 - 12.55 hrs. | Thursday, 17th of May 2018

Life quality enhancer for coeliac - From ideation to industrialization
Because unfortunate external gluten contaminations jeopardize the strictest gluten-free diet, a new innovative food complement enhances the life quality of coeliacs and non-coeliac sensitives in conjunction with their gluten-free diet. A journey from product ideation to industrialisation based on a research program led by ABCD nutrition with renowned French scientific institutes.
Alain Giffard
Strategic Advisor
ABCD nutrition
Free From Functional Food Theatre


13.00 - 13.25 hrs. | Thursday, 17th of May 2018

Why should your products have the Crossed Grain Trademark and how do we get it?
More and more companies are looking for using the Crossed Grain Trademark on their products. But what are the prerequisites for qualifying for using the brand and is it really worthwhile getting it? This presentation will give you the necessary knowledge about the licensing system, how you get the brand and some insights from the European markets about the consumer knowledge about the Crossed Grain Trademark.
Jesper Lindstrὂm
European Licensing System Manager, Sweden
Swedish Coeliac Association
Free From Functional Food Theatre


13.30 - 13.55 hrs. | Thursday, 17th of May 2018

Licensing and gluten free markets in Estonia and other Nordic-Baltic countries. Shining the light on untapped markets
Gluten free certification – standards for the industry
Whilst EU-wide labelling legislation has made it much easier for people to identify safe foods and gluten free provision in restaurants is generally improving, maintaining standards and safety in gluten free production is key to providing assurances for consumers. This talk will look at what consumers want and how to achieve gluten free certification in a manufacturing environment.
Katre Trofimov
Board Member
AOECS / Estonian Coeliac Society
Gluten free certification – standards for the industry
Free From Functional Food Theatre


14.00 - 14.25 hrs. | Thursday, 17th of May 2018

High interest for gluten-free products in Sweden
Gluten-free products have become very popular and are chosen not only by people with coeliac disease. How has this changed the situation for the coeliac disease patients in Sweden? Are there any aspects specific for the Swedish market?
Margareta Elding-Pontén
PhD Chemistry
eldingponten.com
Free From Functional Food Theatre


14.30 - 15.00 hrs. | Thursday, 17th of May 2018

More than vegan! - Labelling and Assessment for vegan products
The plant-based lifestyle is taking its space in the middle of society. A growing number of consumers is aware of the impact of their everyday food choices. The V-label is an internationally recognized quality seal for the labelling of vegan and vegetarian products and provides the necessary guidance for the consumers. The criteria of the V-label are clear, credible and transparent for consumers - this creates confidence in the products and transparency.
Alexandra Kirsch
ProVeg International
Free From Functional Food Theatre