14:30 - 14:55 hrs. | Wednesday, 16th of May 2018
Threats and opportunities for European Vegan Food and Drink
Whilst Vegan has been established for many years its growth has surprised many, including Retail Buyers and Suppliers in established categories. With the influx of Venture Capital into this sector and the rush to develop and brand new meat free alternatives, the Vegan category is beginning to look like a modern day gold rush. I have been involved with Vegan for nearly 20 years, first assembling ranges as a Buyer, then as a Supplier and now as a Consultant. I will look at where the market has been, the foundation of its recent growth, consumer trends before looking at where the market will go and the key obstacles to its growth. Lastly I will highlight the key categories that will see the most intense NPD and competition in the coming years.