Has Vegan got an image problem?
I’ve been thinking a lot in recent weeks about the rise of the Vegan category, wandering the supermarket shelves and thinking through the rapid rise of Vegan products and brands.
Vegan has clearly been the retail focus of the last six months with many UK supermarkets launching ranges across chilled grocery and food to go fixtures. Sandwiches, ready meals, pizza, meal centres etc - there has never been a wider range on offer and the talents of dedicated retail chefs and development teams have been brought to bear on some really innovative own label ranges such as Wicked Kitchen.
Read this article »